By investing youth and women with an absurd symbolic surplus value, by making them the exclusive bearers of the new esoteric knowledge proper to the new social organization that of consumption and seduction|the Spectacle has thus freed the slaves of the past, but has freed them AS SLAVES. -- Raw Materials for a Theory of the Young-Girl by Tiqqun, Chapter 1
Korean Young-Girl Rule #3: Consumption is ostensibly the source of liberation for the girl in Korean society, but is actually the source of her slavery.